Bill Schmarzo: Speak the language of the business

If data and analytics are going to be taken seriously by business executives, we need to talk about value in their language. Of course this isn’t enough because once we get our point across we need to create the systems processes and culture required to reap the benefits of these very special type of intangible asset. In short, it isn’t enough to talk about it, we need to do it!

Today I have the honour of speaking with Bill Schmarzo the Dean of Big Data, Bill has been very active in the data and analytics space for many decades. He is a professor, author, speaker, consultant, and thought leader. You will have to hop on likedIn to have an idea of the extend of his career…

Today we talk about the skills, mindsets and mental models we need as data practitioners to find a revenue connection in everything we do. We also talk about the cultural shift required for most organizations if they want to use data to engineer their value proposition which means, innovate, manage risk, and create better products while they look after the relationships they have with their customers, suppliers, staff and so on. Follow Bill Schmarzo on LinkedIn.

📣 New sponsorship program!!!

I created this podcast to help practitioners have a real impact on the business. It's a place to learn, to innovate and to connect with the minds that are shaping this industry. Today I'm excited to announce that we'll launch a new sponsorship program. This is for innovative purpose, dream and brands that are really committed to education, that believe in diversity and curiosity and that want to help data teams be more effective. If this resonates with you hop over at discoveringdata.com/sponsors, you'll be able to send a quick application through so I can review it and get back to you as soon as possible!