Showcase your thought leadership with great content

...and build trust with a global audience of data leaders.

Discovering Data is the first multi-disciplinary show for data leaders. We publish conversations with industry leaders to help practitioners create more business outcomes. From cross-promotion to featured podcasts here are some ways to tell your data story.

How we help

X promo
A strategic collaboration to grow our mutual audiences
Podcasts
Tell your data story and reach hundreds of decision makers
Spotlight
Have something to share? Do it with our host-read messages
Sponsorship
Get full access to our ad space, promotion, and analytics

X promo

Share our mission but don't have a marketing budget?

Cross-promo is a micro-partnership designed to amplify each other's story and grow together. If there is a strong alignment between our audiences this can be cost-effective way to grow.

How it works

We each write a short message to tell our story: why, what, how, who. We then share each other's message and collect analytics to see how many people we reach.

Host-read message

Your message is read by the host in prime time. Have a resource that helps our listeners? Let us know and we'll add a link to the show notes and newsletter.

Analytics

We use tracked links to to measure the effectiveness of our collaboration.

Is this for you?

This podcast is a low-noise space designed to help data practitioners become data leaders. Our partners are innovative brands that are committed to helping data teams create more business outcomes. Wondering if we are a match? Let's see:

It's a match if...

your solution helps data practitioners intellectually and professionally
you believe in education as a way to lower the noise in the industry
you value diversity in all its forms and want to connect with an audience that wants to hear from you
your have an active newsletter and social media channels

It's not a match if...

you are just looking for a place to advertise
you don't believe in knowledge sharing
plan to share divisive messages that reinforce "us-vs-them" narratives
you don't have time to plan with us
you don't have time to share our episode

Feel it's a match? Apply now!

Fill this form and tell us about you.
If it's a match we'll send you a link to get started 🙌

Podcasts

Do you want to connect with a global audience of data and business leaders?

Our video podcasts are the most effective way to build trust with decision-makers. Cut through the noise with genuine and useful content that people will remember.

Why this podcast

👋  Hi I am Loris Marini your Host and the creator of the Discovering Data podcast.

Among buzzwords, trends, and hype cycles, it's hard to know what is signal and what is noise. Discovering Data is a low-noise educational show for people that want to learn how to create outcomes for their organization.

I created this space in 2020 to explore the human/people challenge in data management and share what I learn with the world. I speak to a global audience of data practitioners and business leaders.

Our process

A great podcast is a transformation that is laser-focused on the listener. In our planning call we'll define the episode North Star and come up with the key points we want to cover. When we are ready we'll meet in our virtual studio to record audio and video up to 4K.

plan->record

Beyond the scenes

After recording our sound engineer will work to improve the listening experience. We will also transcribe the content and extract a range of clips for promotion. When we are ready for release we'll distribute the podcast to dozens of podcast outlets.

Behind the scenes of a great podcast

Micro-content

We extract short video clips from our podcast ready to share on social media. Want to reuse them for your content strategy? Shoot us an email and we'll send you a link to download them.

Is this for you?

Discovering Data is a low-noise podcast for practitioners that want to lead with data. We work with innovative brands that want to build a bridge between tech and business. Wondering if it's a match?

It's a match if...

you want to help our listeners grow
you enjoy educating an audience
you like conversational podcasts
you value diversity in all its forms
you want an engaged audience

It's not a match if...

you think this is a place to advertise
you don't want to plan the content
you plan to share divisive messages that reinforce "us-vs-them" narratives
you are looking for a scripted show

Feel like it's a match?

Loris Marini Headshot

I'd love to show you around. Choose a time that suits you in my calendar so that we can get to know each other and understand how we can work together. ⚠️ This is not a sales pitch but an opportunity for me to learn more about you and how you help data teams 😎

Spotlight

Do you want to reach a global audience of data leaders quickly?

Make an impression with our host-read podcast messages in prime time. It's the fastest way to leverage the reputation and trust that we earned over time. This service comes with all the analytics you need to measure the return on your investment.
Advertise 1

How spotlight works

Reach our audience with a 60s host-read message. Choose between three placements: reach, retention, and action depending on the outcome you are interested in.
Pre Roll Ad - Concept
Pre-roll: max reach

Your message is read live by the host before the episode begins and it will reach every single podcast listener.

Mid Roll Ad - Concept
Mid-roll: retention

Your message is read by the host near the halfway mark reaching our listeners when they are most receptive to new ideas

End Roll Ad - Concept
End-roll: action oriented

Your message is played towards the end of the episode when listeners are most likely to take action.

Analytics

This service includes a report with downloads, open and click rates, as well as reach and engagement across all our channels (Newsletter, LinkedIn, Twitter, Facebook, Instagram, TicTok).

What's included?

Content strategy

We define the strategy and work with you on the COPY

Production

We record, edit, and mix a 60s video clip with your message and CTA

Review and feedback

We send you the material for review to ensure it accurately represents your message

Distribution

We embed your audio message in the podcast stream and send it to all major podcast platforms

Is this for you?

This podcast is a low-noise space designed to help data practitioners become data leaders. We work with innovative brands that are committed to helping data teams create more business outcomes. Wondering if it's a match?

It's a match if...

your message helps our listeners grow
you want an engaged audience
you are not ready for a full podcast
you want to boost brand awareness
you want to work with the host to craft the best message for this audience

It's not a match if...

your message it's not for our audience
your message is just about you
you don't have time to plan with us
you want to showcase your thought leadership and want a full podcast

Feel like it's a match?

Loris Marini Headshot

I'd love to know more about you and your brand so that I can help you to craft the best message for my audience. Apply now through the Airtable form below, or book a time with me if you'd rather start with a chat:

What people are saying...

One who really 'gets it'

Loris is one of a rare breed: he understand data , how it works, what its potential is , and brings into the conversation an engaging passion to always learn more. He challenged my thinking and freshened my own perspectives on data.
James Edwards
CDO, PetCircle

Lots of new ideas.

I am honored that Loris invited me to his top-rated show. I enjoyed our conversation very much. Data lineage is a complex topic. Loris was able to find out intelligible analogies to describe his understanding of this topic. Our conversation went beyond the original topic and generated a lot of new ideas.
Irina Steenbeek
Owner, Data Crossroads

Great questions, great hosting!

It's always refreshing when the questions are new, unexpected, and organic and enjoyed the flow of our hang. Next time we will need to do it over a 🍹, Loris!
Brian T. O'Neill
Founder and Principal, Designing for Analytics

Great fun!

It is so good to talk to somebody who really understands the inherent value of data, information and knowledge as a strategic business asset and the critical importance of people to the equation. Loris is a gentle, thoughtful interviewer which makes the experience even more enjoyable.
James Price
Managing Director - Experience Matters

Real data governance

Loris understands business and has practical experience, which allowed us to cut through the usual fluff and talk about how things work in reality on the ground when you are delivering data management project.
Marek Ovcacek
VP of Platform Strategy, Ataccama

Great conversation!

Loris is a genuinely curious person who wants to help everyone find their way in the complex ever changing world of data. It was a pleasure to speak with him and wish him the best of luck in spread data literacy throughout the world.
Matthew David
Senior Product Marketing Manager, Atlassian

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